Comfort is everything to me. I created Natu & Co. out of a need to help people start and end their days feeling their very best – and that begins with better sheets for a better night’s sleep. Coming from a history of troubled sleep and highly sensitive skin, the idea Natu & Co. was born in 2016.
I had just moved to Lagos and was excited about setting up my new home. As with all new homes, mine needed brand new furniture, sheets included. I began a search for good quality comfy sheets to buy, but the ones I came across in shops were either of low quality, too abrasive for my sensitive skin or far too expensive. I did see some lovely high quality ones, which I found in the upscale shops; but of course, with a designer label came a very high price tag.
With this discovery I realized there was a hole in the market – and saw a true business opportunity. I launched Natu & Co in 2017 as an online-only, direct-to-consumer brand focused on creating impeccable bedding, towels and other home essentials at affordable prices.
Sophie David-Mbamara, Founder and CEO